Original title: Cross-border knowing the news: transfer Southeast Asia, localization is the key!
In 2021, cross-border e-commerce should be considered “difficult year”, the cross-border e-commerce industry style, Amazon’s title boom has been continuously continuously in April this year, and the implementation of the EU tax reform program has affected a large number of Chinese sellers, global retail The industry pattern has been reshaped, and cross-border practitioners also went to the intersection.
The most serious influence is the seller of a single channel full pressure in Amazon. Once the title of the next year has accumulated for many years. This impact is not only a head seller, and the middle and waist sellers have also been greatly affected. This also allows sellers to expand new platforms and channels. At the same time, the Southeast Asian market has received a lot of attention.
The “2020 Southeast Asian E-Commerce Report” issued by Google, Temizine and Bain, pointed out that Southeast Asian digital economy is expected to grow to $ 300 billion in 2025.
Many people are worried that Southeast Asian e-commerce is immature, the country has slowed slowly, low profits, but in facts in Southeast Asia are continued to grow, and new users continue to influence. Within a year in 2020, Internet users in the region increased by 40 million, and the total number of users reached 400 million, while the total number of users was 260 million and 360 million, respectively. Currently, 70% of Southeast Asia have access to the Internet. Image source “e-conomysea2020”
It can be seen that the prospects of the Southeast Asian e-commerce market are not anger, and those Chinese sellers who are being crimped by taxes have also begun to understand that eggs cannot be placed in a basket, and Southeast Asia will also be a trend. But the seller can no longer repeat the same mistakes, and the development of Southeast Asia will pay attention to the way. In fact, the rules of e-commerce platforms and tax reform are nothing more than conveying a meaning: protecting local sellers and makes the seller more compliant.
So cross-border e-commerce companies brand, localization is very advantageous.
Whether it is Southeast Asian e-commerce giants Shopee, Lazada or Tiki, tokopedia, these emerging platforms, future operational trends will be supported by the brand, establish a brand mall, because only this platform can continue to increase the benefits. Although the current Southeast Asian e-commerce market is not obvious about Shopeemall or Lazmall, the small and medium-sized seller’s products still occupy the mainstream platform, but in a long time, the seller for the brand still has the opportunity to multiply the development of the platform.
The best way Chinese sellers doing corporate brands is to establish local companies in Southeast Asia to maximize brand benefits. Why do you say this way? Our rules of the Shopee platform can find that there are many local companies.
The first is the most concerned platform commission and service fees, and the Chinese seller makes a cross-border store platform to charge 6% of the commission + 2% of the transaction fee, the local preferred seller only needs to pay 2.12% commission.